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Zip Code Economies was born out of a moment of, I would say, almost despair, on my part. One young woman who I met said, ‘that is so discouraging because I grew up in a zip code that doesn’t look very promising.’ And that nearly broke my heart. It’s often said that zip code determines destiny. Daly is President and CEO of the Federal Reserve Bank of San Francisco. To listen and subscribe to the podcast, visit or look for Zip Code Economies on Apple Podcasts, Stitcher, or wherever you stream your podcasts. I’m honored that the people featured in Zip Code Economies chose to share their stories with us. And we need to find success stories like Firebaugh and learn what we can from them. We need to care about the challenges they’re facing. We need to hear about how they’re living and working. The only way to do that is by directly engaging with the people we serve. It’s our job to make sure the economy works for everyone living in it. The San Francisco Fed represents the largest and most diverse district within the Federal Reserve System. And our mission is about the service of people. Here’s my answer: Economics is about people. But I know a lot of people will ask: What does this have to do with economics? What does it have to do with the Fed’s mission? It’s forever changed me, both personally and professionally. Zip Code Economies is the most rewarding project of my career. But the values that define them-and their commitment to family, home, and community-are universal. Each one is facing issues we hear about every day while striving to raise families, have careers, and make contributions. They are teachers, students, business owners, community leaders, and so much more. Upcoming episodes will feature Salt Lake City, Utah (84101) East Palo Alto, California (94303) Honolulu, Hawaii (96815) and San Diego, California (92102). Season 1 kicks off today, with the release of two episodes about what we learned in Firebaugh, California (93622). Introducing Zip Code Economies, a new podcast from the San Francisco Fed hosted by President Mary C. It explores how individuals and institutions are building bridges at the community level, even at a time when society seems more divided than ever. Zip Code Economies is a new podcast from the Federal Reserve Bank of San Francisco that uncovers stories of success and hope in unlikely places. What we discovered in Firebaugh was the same thing we found in every place we visited while recording Zip Code Economies: when people band together to create change, extraordinary things are possible. How does a community like Firebaugh have a high school graduation rate 12 percentage points higher than the national average? But here’s another fact that might surprise you: 97 percent of their students graduate from high school. It’s the fifth poorest region in the United States.īased on the data, you might think you know what life is like in Firebaugh.Many of the people living there don’t speak English very well, if they speak English at all.It’s a rural, agricultural community mostly made up of immigrants.When my team and I piled into a car to drive three hours south of the Bank’s San Francisco headquarters, here’s what we knew about Firebaugh, California: SF FED blog Zip Code Economies Connects Stories of Hope with Fed Mission